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Check out these three takeaways from brand evolutions
that have managed to keep companies
at the top of their industries.
Brand evolution strategies are becoming increasingly more complex, constantly pivoting to maintain relevance with the changing expectations of consumers. Brand strategy once used to be rigid, without a set strategy for connecting with users across channels or devices. If brands hope to survive, their strategies must now be fluid, prioritizing personalized, interactive user experience designs that appeal to consumer lifestyles and values.
More specifically, today’s consumer aligns themselves with brands that:
Feel personalized.
Enhance their lifestyles.
Get interactive.
While some brands have been left behind in the rapid changes brought on by a shifting marketplace, others are setting a precedent for what it takes to stay relevant.
Here are three critical lessons we can learn from brand evolutions that have demonstrated the power of embracing ever-changing consumer needs.
Few companies have proven to be as fluid as Amazon. With it’s customer-centric approach to advancing its edge in the retail industry, Amazon has leveraged cross-medium approaches to interacting with their customers, all while meticulously personalizing the user experience journey.
Adidas is exemplary when it comes to brand evolutions that create lifelong loyalty in their consumers. Compelling taglines like “Impossible Is Nothing” tell consumers they’re purchasing more than sportswear – they’re adopting a can-do attitude that empowers them to push physical and social boundaries.
With 94% of the market able to recognize Coca-Cola based solely on the logo itself, the beverage company has gone above and beyond to appeal to more than just the consumer’s taste buds. By leveraging a range of interactive user experiences, the brand has built a positive sentiment across generations.
Few companies have proven to be as fluid as Amazon. With it’s customer-centric approach to advancing its edge in the retail industry, Amazon has leveraged cross-medium approaches to interacting with their customers, all while meticulously personalizing the user experience journey.
Adidas is exemplary when it comes to brand evolutions that create lifelong loyalty in their consumers. Compelling taglines like “Impossible Is Nothing” tell consumers they’re purchasing more than sportswear – they’re adopting a can-do attitude that empowers them to push physical and social boundaries.
With 94% of the market able to recognize Coca-Cola based solely on the logo itself, the beverage company has gone above and beyond to appeal to more than just the consumer’s taste buds. By leveraging a range of interactive user experiences, the brand has built a positive sentiment across generations.
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