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What Decision-Makers in the GCC Want in 2025
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But that’s changing. In Saudi Arabia, the UAE, and across the GCC, decision-makers are asking more from these reports. They want clarity, purpose, and alignment with national transformation goals. They want a document that reflects the leadership’s intent and the organisation’s credibility.
This article looks at what’s shifting, what leaders are really scanning for, and how Spark helps organisations create reports that actually lead.
The annual report is evolving. Once a regulatory checkbox, it’s becoming a strategic signal. Not just to shareholders, but to regulators, analysts, talent, and even the media.
In the GCC, where government vision and corporate ambition are closely intertwined, reports are increasingly expected to reflect alignment. How is the business contributing to Vision 2030? What progress has been made on ESG? What role is it playing in national transformation?
This is no longer a back-office deliverable. It’s a front-line expression of leadership.
Here’s what today’s stakeholders are scanning for when they read your annual report:
can they understand your business strategy on page one?
does it reinforce or confuse?
are performance claims backed by relevant data?
are sustainability efforts integrated or isolated?
Despite their importance, many reports still fall short. Some are too dense, others too generic. A few look great but leave readers wondering what the company actually did that year.
Common issues include:
At Spark, we approach the annual report as a layered experience, strategic, visual, and operational. We don’t just write or design. We shape narrative systems that reflect the organisation’s intent and ambition.
Our process includes:
understanding leadership goals, brand positioning, and audience needs
building a story that connects performance, vision, and values
creating layouts that are intuitive in both Arabic and English
from interactive PDFs to mobile-ready formats
visualising data, reviewing translations, and aligning with compliance
A strategic annual report in 2025 looks different:
strategy, numbers, and direction are obvious early on
with summaries, subheads, and entry points
serving multiple audiences without overwhelming any of them
weaving sustainability into operations, not isolating it
visually and linguistically, across both languages
A strategic annual report in 2025 looks different:
strategy, numbers, and direction are obvious early on
with summaries, subheads, and entry points
serving multiple audiences without overwhelming any of them
weaving sustainability into operations, not isolating it
visually and linguistically, across both languages
interactive, mobile-native, and easier to navigate
bringing in voices from teams, customers, and partners
generating drafts, summaries, and data pulls
not a section, but a lens applied throughout
We understand the reporting season pressures. We build systems that reduce the chaos. And we’ve helped clients across Saudi Arabia, the UAE, and Bahrain turn reports from obligations into real opportunities.
If you’re planning your next report or reflecting on your last one, now’s the time to think differently.
Download our Annual Report Playbook, a strategic checklist to help you realign your reporting process. Or reach out to Spark to schedule a discovery session tailored to your organisation.
