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CATRION

CATRION

Annual Report 2024

Beyond the Horizon

Client

CATRION

Industry

Hospitality & Aviation
Services

Services

> Strategy & Consultancy

> Brand Experience & Design

The Challenge

CATRION, formerly the culinary arm of Saudia,

evolved into a full-scale hospitality powerhouse. With new business units spanning in-flight catering, lounges, e-commerce, remote site services, laundry facilities, and more, they needed an annual report that captured this dramatic transformation and reflected their expanding vision.

Our purpose

To communicate this journey in a compelling,

unified narrative that highlighted CATRION’s comprehensive approach to hospitality.

The Solution

SPARK developed the “Beyond the Horizon” annual report

symbolizing CATRION’s expansion beyond aviation into an integrated hospitality ecosystem. Through strategic content, immersive visuals, and elegant design, we conveyed their diverse services and future ambitions while reinforcing their elevated brand identity.

The Impact

The report powerfully showcased CATRION’s transformation

and positioned them as a national leader in hospitality innovation. It resonated with stakeholders, captured their evolving narrative, and marked a proud milestone in their journey of growth.

Success Stories

Transformations We've Led