CiV

Establishing a New Identity in Healthcare

Client

Industry

Medical

Services

>Strategy & Consultancy

>Brand Experience & Design

>Product Development

The Challenge

CiV sought a comprehensive rebranding to position

itself as a thought leader in healthcare, aiming to enhance awareness, build equity, and communicate its commitment to innovation. Our purpose was to create a cohesive brand identity that reflects CiV's leadership and commitment to excellence in healthcare.

The Solution

SPARK developed a new brand strategy and identity for CiV,

focusing on trust and security. The visual identity included a modern color palette emphasizing blue, distinctive symbols, and carefully chosen typefaces for both Arabic and English, ensuring clarity and accessibility.

The Impact

The new identity enhanced brand awareness,

increased confidence among stakeholders, and established a consistent presence across all platforms, positioning CiV as a trusted healthcare leader.

Success Stories

Transformations We've Led

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CiV – Brand Identity