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Tender Board

Tender Board

Annual Report 2018

Today, Tomorrow, Together

Client

Tender Board

Industry

Government /
Procurement

Services

> Strategy & Consultancy

> Brand Experience & Design

The Challenge

Tender Board aimed to create a print annual report

that reflected their institutional role in national procurement while reinforcing transparency, efficiency, and strategic foresight. The goal was to align the report with their brand strategy and communicate both current achievements and future commitments to stakeholders. Our purpose was to translate the organization’s vision, captured in the theme “Today, Tomorrow, Together”, into a unified storytelling experience that speaks to progress, accountability, and national collaboration.

The Solution

Spark led the conceptual and visual direction of the report,

combining research-based insights with a structured, compelling design. By placing Tender Board’s brand strategy at the core of the process, we created a visual narrative that seamlessly connected data, values, and future aspirations. Each section was tailored to deliver clarity, accessibility, and institutional pride.

The Impact

The report elevated Tender Board’s positioning

as a modern and trustworthy government entity. It effectively communicated their strategic role in shaping the Kingdom’s economic ecosystem and strengthened stakeholder confidence through clarity, purpose, and design precision.

Success Stories

Transformations We've Led